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Estate Living – South Africa’s foremost authority on community schemes media and marketing, from new development financing and community management to information for investors and homeowners – proudly announces the strategic acquisition of Estate Life Publishing (Pty) Ltd., effective January 2024.
This bold move reinforces Estate Living’s commitment to shaping the landscape of community living in South Africa.
Estate Life Publishing, a company established by Maggie van der Bilt in 2018, is renowned for its groundbreaking publications, including Trafalgar, EstateMate, and ResidentPortal. As part of the acquisition, Estate Life will seamlessly integrate these titles into the Estate Living stable, undergoing a comprehensive rebranding to align with Estate Living’s vision and values. This strategic decision marks the beginning of a new chapter for both entities, as they embark on a joint mission to fortify their presence in the dynamic sectional title market.
Louise Martin, the visionary CEO of Estate Living, expressed enthusiasm about this pivotal development: ‘We are thrilled to welcome Estate Life into the Estate Living family. This strategic alignment will not only enhance our market presence but will also empower us to cater to the evolving needs of the community schemes environment. Our goal is to provide unparalleled support, education and information to stakeholders, ultimately contributing to the growth of this crucial sector in South Africa’s economy.’
The integration of Estate Life into Estate Living’s portfolio will usher in an era of innovation. Recognising the growing complexity in the community schemes environment, Estate Living will expand its offerings to include customised communication for managing agents and software developers of communication platforms for community schemes. This strategic diversification is poised to address the industry’s transformation challenges and strengthen the collective vision of both organisations.
Maggie van der Bilt, the driving force behind Estate Life’s success, shared her perspective on the merger: ‘As the community schemes environment, particularly sectional title, continues to evolve and face transformation challenges, merging Estate Life with Estate Living made perfect sense. This is a strategic move to consolidate our shared vision, so that together we are better equipped to nurture and expand this growing sector, offering valuable insights to all our stakeholders.’
Since being established in October 2012, Estate Living, the platform, has blossomed into South Africa’s leading resource dedicated to the residential estate community. With a unique print publication and a robust online presence, Estate Living reaches over 120,000 average monthly unique users through its digital communication, and over 127,000 through Estate Living partnerships.
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